Anna Lee-Fields
Product Designer
Mobile App Redesign
Mobile App Redesign
Wells Fargo's app ran on aging webview architecture and ranked dead last for customer satisfaction. I helped rebuild it natively, starting with login and accounts start experience, and the app climbed from #10 to #2.
Wells Fargo’s app ran on aging webview architecture and ranked dead last for customer satisfaction. I helped rebuild it natively, starting with login and accounts start experience, and the app climbed from #10 to #2.
Card Design Studio
Card Design Studio
With most customers already banking on mobile,
I led the effort to bring card personalization to the Wells Fargo app, transforming a desktop-only experience into a simple, seamless flow powered by photos from a customer's camera roll.
With most customers already banking on mobile, I led the effort to bring card personalization to the Wells Fargo app, transforming a desktop-only experience into a simple, seamless flow powered by photos from a customer’s camera roll.
Global Navigation Redesign
Global Navigation Redesign
Wells Fargo’s mobile navigation ranked #15 of 21 for customer satisfaction.
I co-led a team of five to rebuild it around a bottom navigation bar and customers’ top tasks, lifting discoverability and satisfaction from 56% to 97%.
Wells Fargo’s mobile navigation ranked #15 of 21 for customer satisfaction.
I co-led a team of five to rebuild it around a bottom navigation bar and customers’ top tasks, lifting discoverability and satisfaction from 56% to 97%.
AI Assisted Design Process
Keeping a family calendar on track gets complicated fast when two parents are working and the kids are at different schools. In this case study,
I share how I used Claude to help shape the idea, Figma Make to get initial versions on the screen, and my own design judgment to decide what was worth keeping.
View case
Hi there 👋🏽
I'm Anna, a designer focused on simplifying complex problems to create intuitive, human-centered products. I'm driven by purposeful design, helping teams thrive, and using AI to explore and amplify creative potential.
More about me
AI Assisted Design Process
Keeping a family calendar on track gets complicated fast when two parents are working and the kids are at different schools. In this case study, I share how I used Claude to help shape the idea, Figma Make to get initial versions on the screen, and my own design judgment to decide what was worth keeping.
View case
Hi there 👋🏽
I'm Anna, a designer focused on simplifying complex problems to create intuitive, human-centered products. I'm driven by purposeful design, helping teams thrive, and using AI to explore and amplify creative potential.
More about me